What happened when websites and blogs started talking about Squidoo? Within a week, the site received 249 new links all one way, in original, user-generated content. Not even ONE reciprocal link exchange. This is organic marketing at its best. Instead of getting 500+ reciprocal, low value links, you get 200+ very valuable, very powerful one way links.

Looking at this in another way, think about the niche Squidoo is competing in. Content publishing. They’re going up against powerhouses like Blogger, Typepad, WordPress, MSN Spaces (to name just a few). In addition, because this will be an information-rich resource, they’re also up against Wikipedia, About.com and other content giants.

A heavy hitting market to jump headfirst in. And how are they building their search engine rankings? Entirely through organic marketing. Now I’m not saying that everyone should do that. Seth’s a big name in marketing, and for the rest of us, building organic, one-way links is a long-term process that involves meticulous content building.

So don’t give up your reciprocal link campaigns just yet. For most websites, buzz marketing is not enough to create massive search engine rankings, and you’ll still need the rest of your marketing strategy (contentbuilding, link exchanges, article submissions, etc) in full flow. But if you’re looking for one way links, links that bring you added link popularity AND targeted traffic - then give buzz marketing a serious try.

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