There’s one thing about an autoresponder service—relationship. Getting the contact information of your visitors, like email addresses and their names is one of the essential things you have to do to build a website that thrives. Whether your site is for a non-profit organization that is trying to keep members informed and motivated, or an online business that is selling the solution to someone’s needs, having the contact information is interested parties is critical is crucial.

A good email autoresponder service will do more than make it easy to get someone’s contact information, it will make easier to constantly get in touch with your visitors. If we relied on people bookmarking our sites and returning when they had time, we would have very few return visitors. Rather, if we stayed in touch with them, informed them regularly on the matter why they visit the site in the first place, we will build a relationship with them.

The power of an autoresponder service is that once you write your emails, upload them with just a click, they work automatically for our clients. Whether someone signs-up for your mailing list today or next month, they receive the same welcome email from you instantaneously. Then, 24 hours later (or whatever time-frame you tell the autoresponder), it sends the second email, and then four days to the moment after they signed up they get another email. Maybe you’re asleep, maybe you’re out of town, but it doesn’t matter because the autoresponder is doing all of this automatically. It even includes their first name in the email making it more personal.

You don’t have to use the delayed feature, though. You can type up an email, make it more personal by inserting each person’s name in the headline, and clicking “Send” like you would in your favorite email program. Instantly it will be sent to everyone in your list. A good autoresponder service can even tell you how many people have accessed the email you have sent!

There are many autoresponder services available on the Internet, but Aweber, for me, has the most number of features and, by far, the easiest to configure. It’s about building relationships, and which are made deeper by autoresponder services.

James Michael has become somewhat of an autoresponder expert. He moderates the site AWeberReview.com and has an autoresponder tutorial site called MoreAweberUnleashed.com.

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